The announcement approach to improve vaccination uptake
Keywords:
Vaccine hesitancy, Announcement approach, Presumptive language, Vaccination rates, Vaccine recommendationAbstract
Currently, vaccine hesitancy is observed with many vaccines such as COVID-19, HPV, and MMR, leading to reduced vaccination rates and outbreaks of vaccine-preventable diseases. It is surprising that providing education to the public or parents alone may not be as effective as expected and can sometimes backfire. However, direct communication from physicians and healthcare providers is crucial for improving vaccination rates. This article presents the Announcement Approach to vaccine communication, a proven method for effectively increasing vaccination uptake. The method consists of three main steps: Announce, Connect and Counsel, and Try Again. Using presumptive and announcement language is a key factor in making recommendations stronger and more effective. Researches indicate that healthcare providers who implement this approach can achieve higher vaccination rates. The authors recommend adopting this approach as a routine practice in clinical settings for all vaccinations.
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