Service Quality of the Subdistrict Health Promoting Hospital According to the Perception of Service Recipients in the Mueang District Suphanburi Province

Abstract

This research is a cross-sectional survey research to study the service quality
of sub-district health promotion hospitals according to the perception of service recipients in Mueang District, Suphan Buri Province and the factors related to the service quality           of sub-district health promotion hospitals according to the perception of service recipients in Mueang District, Suphan Buri Province. The sample group is 211 people who receive services from health promotion hospitals in Mueang District, Suphan Buri Province.             The sample is randomly selected using a stratified random sampling method. Data collection is done using a questionnaire, which includes general information of service recipients, attitudes toward service recipients, expectations of service outcomes of service recipients, and the service quality of sub-district health promotion hospitals according to the perception of service recipients. Data are analyzed using frequency, percentage, mean, standard deviation, chi-square analysis, and Pearson's product moment correlation coefficient.

The results of the study found that the overall service quality of sub-district health promotion hospitals was at a high level, accounting for 91.47 percent, followed by a moderate level, accounting for 7.58 percent. Factors that were significantly related to the service quality of sub-district health promotion hospitals (p-value < 0.05) included personal factors in terms of age, attitudes toward service recipients, and expectations of service outcomes of service recipients. The results of this study suggest that sub-district health promotion hospitals should promote the service quality of sub-district health promotion hospitals more, including providing adequate facilities, modern medical equipment, skilled staff, providing good services, and asking about needs and understanding the differences of service recipients.