THE PERCEPTION OF LOCAL FOOD THAI TOURISTS IN NAKHON PHANOM PROVINCE

Abstract

A study aimed at the opinions and perceptions of local food among Thai tourists in Nakhon Phanom Province. The objective of study the perception of local food and the opinions about local food among Thai tourists in Nakhon Phanom Province. The study was quantitative research. A sample of 400 cases was drawn for Thai tourists in Nakhon Phanom Province. The findings revealed that most Thai tourists are women, age range of 20-30 years, education level of bachelor's degree or equivalent, there are an average monthly income of less than 10,000 baht, their occupation is students, and are domiciled in the northeastern region. And the consumption behavior of Thai tourists who visit Nakhon Phanom Province for the purpose of traveling to relax or recuperate the body. Average daily spending of not more than 1,000 baht and spending on food consumption in Nakhon Phanom Province is not more than 1,000 baht. The most Thai tourists know and have eaten Bamboo shoot curry, Steamed fish, Grilled chicken, Jaew Bong chili paste, Citrus vegetable wild spider flower, first according to local food classification. And the overall level of opinion regarding the perception of local food was at the highest level. And when considering each item, most tourists have the highest opinion about local food that has colorful food decorations from local ingredients or herbs, adding value and interest. Local food expresses cultural characteristics. traditions of local people and local food uses local ingredients as the main ingredients, respectively..