INFOGRAPHIC DESIGN FOR PERCEPTION OF CALL CENTER SECURITY THREATS

Abstract

Nowadays, technology is very important in our life. It has both advantages and disadvantages. A call center gang is a kind of economic crime in the digital age. An infographic is a form for explaining information and knowledge in a picture way to create understanding and perception as the first step in changing behavior. This led the researcher to be interested in designing an infographic poster for raising public awareness of call center threats via social media. The research purposes were to: 1) design an infographic about call center threats, 2) examine perception of call center threats through infographics and 3) investigate satisfaction of infographic recipients regarding call center threats. The sample group comprised 124 individuals’ active users on online social media platforms. The research instruments included 1) posters for raising awareness of call center threats; 2) an assessment form for the quality of the infographic from experts; 3) an evaluation form for awareness of call center threats through infographics; and 4) a questionnaire about satisfaction. The data collected were analyzed by means, standard deviations, and content analysis. The results showed that the quality of the infographic for raising perception about call center threats according to experts’ opinion was high (x ̅=4.36) and the awareness of call center threats were at highest level (x ̅=4.59). The overall satisfaction was at the highest level (x ̅=4.54). Moreover, some of them had a direct experience of call center threats.