A Health Literacy Guideline on Health Promotion Behaviors for Working Age Population In Samutsongkhram Province

Abstract

The objectives of this research included 1) to study the health literacy factors affecting health behaviors and 2) to study health literacy guideline to promote healthy behaviors of working age population in Samut Songkhram Province. The sample group in this study is working age population in Samut Songkhram Province totaling 400 people calculated by Taro Yamane method. The questionnaire was used to collect the data. IOC greater than 0.50 for all items and a reliability with Cronbach^,s alpha were level of 0.750 to 0.905 and an in-depth interviews. Data were analyzed by frequency, mean, percentage and standard deviation. also test the hypothesis Pearson's correlation coefficient Multiple regression analysis and transcription definition and synthesis to find solutions. The study found that The sample group had moderate access to information ( =2.53, S.D.=0.591), their knowledge and understanding of health was  a moderate level ( =2.47, S.D.=0.583), health communication skills were at an intermediate level ( =2.31, S.D.=0.539),
self-management is good ( =2.80, S.D.=0.488), the media literacy ability was at moderate level ( =2.56, S.D.=0.599), Media selection  decision was  moderate level. The statistically significant factors affecting health behavior were access to health information (b=0.173, p < 0.01) and Self- management (b=0.344, p < 0.01). Research benefits to Create a model and guidelines for creating a channel for accessing health information including individual health information to raise awareness of their own health. In order to achieve good self-management until becoming appropriate behavior in the future.